The mind behind the engines

Founded and led by Eli Badran — a marketer and builder for 25 years, among the first to run lawyer advertising on Facebook in Israel; deep across SEO, Google, Meta, and full-funnel growth — a builder who ships, not just advises. iDigital is company-first, built to outlast any one person — Eli is the mind and the human credibility behind it, never a single point of failure. As iDigital grows, so does the team behind the engines. Based in Haifa. Building for a global market.

The 25 years are not nostalgia. They are the pattern recognition that tells you which new move compounds and which is noise. Eli was early to paid social when it was still unproven. iDigital is early to AI engines now for the same reason: the edge goes to whoever aims a new tool with old judgment.

That is why iDigital is built as a company, not a personal brand. The judgment gets embodied in engines that keep working when no one is watching. consulto.pt is the first of them. Built, live, and growing. Proof before promise.